Systems
Ztrive is all about growing your sales and your brand, from market strategy and marketing services using both outbound (e.g. prospecting and campaigns) and inbound marketing (e.g. SEO and social media), most of the time channeled through your website(s) and other customer touchpoints.
We try to generate new leads and potential sales opportunities from many different sources. Then what? What do you do the the leads? You need a system to store it and track subsequent follow ups. And how do you create websites that can easily be updated? How do you ensure personal and collective productivity? You need systems, and the ones we recommend to support your business growth, and help implement, are:
Customer Relationship Management (CRM)
This is where to store all your clients, prospects, leads, sales opportunities, and all interactions. Some CRMs are wider in scope and also give you a customer portal, support ticketing system, project management, invoicing capabilities, and other related functions, which can be great for small companies to have it all in one place. Read more about Customer Relationship Management (CRM)...
Content Management System (CMS)
Dynamic websites that are easy to modify and maintain are often based on a CMS platform. At Ztrive we even developed our own CMS which gives us full control and includes everything we need to create a modern site, including better SEO capabilities. Read more about Content Management System (CMS)...
Search Engine Optimization (SEO) Monitoring System
Once you start working with SEO you often have hundreds of keywords/search phrases to keep track of, and you want to know what position you get in the search results for each keyword, at all search engines, for all sites you maintain as well as your competitors' sites. And you want to know how this changes from week to week. Moreover, wouldn't it be nice to know how many searches in total there are globally and locally for all these keywords and how it changes over time? We certainly think so, therefore we developed and maintain such system inhouse for our clients. Read more about our Search Engine Optimization (SEO) monitoring system...
Getting Things Done (GTD) System
GTD is a system in its widest sense, more like a methodology and a collection of tools supporting this methodology and way of living. The people at Ztrive are great GTD fans and has realized that companies can benefit immensely from incorporating the GTD behaviour into their day to day activities, through the use of emails, tasks, lists, folders and so on, even how you conduct meetings and encourage new ideas. Read more about Getting Things Done (GTD) system implementations...