Business Development
Based on your core competencies and your assets, what services should you offer and how should you sell
them?
These are big questions and we don't recommend you to completely outsource them to some consulting firm.
But it definitely helps to get an independent review and advice from someone whos core is to help other
businesses grow. Business development (and strategy in general) is not easy and it is very seldom enough to
be approached by a simple SWOT analysis, as is so common today.
By taking into account your current market position, brand, competitors, trends, among other factors,
Ztrive creates and helps implement one or many action plans:
- If your strategy and market position is very similar to your competitors, what factors can you add,
improve, reduce and remove (according to Blue Ocean Strategy™) to redefine your position and create
your own niche?
- Do you have a complete view of potential prospects and know how to reach them?
- How do you sell? How do your competitors sell? How can you make it different and better? Can you
find other channels and other markets?
- Do you fully utilize both inbound marketing and outbound marketing? When clients google your type
of services and products, do they find you? What campaigns might convert leads into hot prospects?
- How do you improve the customer experience?
- Where can you increase productivity and cut costs without sacrificing the customer value and hurt
the brand?