Web Analytics
Any company - be it e-commerce or brick and mortar - need to have a great web presence. And virtually all marketing activities - online or offline - is generated from, goes through, or will result in visits to your website sooner or later.
What is so great about this is that your website is also your most measurable customer touchpoint. If you haven't already, we will help install and set up a web analytics package for your site(s), such as free Google Analytics, and if you already have we can help you make sense of all its metrics and what it means for your business:
- Visits
- Pageviews
- Pages/Visit
- Bounce Rate
- Average Time on Site
- % New Visits
- Unique Visitors
- Gegraphic location data
- Traffic Sources: Referring sites vs. search engines (natural and paid) vs. direct traffic
- Content data, most read pages and how do visitors end up there
- Goals: Set up important actions, such as submitting contact information, and track visitors from landing pages to finally completing a goal. Analyze how this can be further improved.
- Visitor Profile
- Browser Profile
You need to keep close track of your web analytics in general over time, also specifically in relation to any marketing activities such as any campaigns, press releases and media coverage, PPC advertising, social media buzz, events, SEO and what keywords brings visitors to what pages, and so on. Scheduled emailed reports make it easy to follow.
Google Analytics is great to analyze trends and behaviour, traffic sources, most accessed content, etc. But sometimes you want to know what visitor clicked exactly what link on a specific page and time, and with Ztrive's own Content Management System (CMS) you can, we track every pageview, referal URL, IP and action.
To complement the web analytics data, Ztrive has developed an inhouse SEO monitoring system where you can automatically track and maintain all your important keywords and what search positions each get on all the important search engines to your different sites and pages, as well as to your competitors sites. If you start to monitor this over time you will understand very well the relation between SEO activities and real traffic, as well as see exactly where you have potential for improvement.