Events
Whether you are organizing, exhibiting at, or attending, events can be everything from very good to very
bad. They are never bad in terms of exposure and networking opportunities, but could be in terms of money
spent.
Good events have a high ratio of corporates (your potential prospects) to solution providers (your
potential competitors), and preferably hand out delegate lists, at least names, companies and titles, which
can go straight into your
prospect
database. Now we are talking about events in terms of sales potential, although you may want to attend
solely to learn something or get up to date with trends in your industry, preferably both.
Many of the best and cheapest events are those you organize yourself, such as breakfast seminars or "unconferences," and together with other marketing activities this is a good and valid reason to get in touch with your prospects without doing direct selling.
Ztrive will not attend conferences or events for you (unless you ask us to), but we can help you
identify the good ones, and do the necessary preparations, such as
press
releases and marketing material, giveaways, and/or booth design, as well as assist with
important follow up:
data
entry, prospecting
and campaigns, etc.