Campaigns
Continuous campaigns are great and cheap ways to keep leads, prospects and clients up to date about your
products, services and capabilities. It improves brand awareness, upgrades some mild prospects to hot
prospects, and a small percentage will also make requests for quotations after each campaign.
Ztrive works primarily with email campaigns, but also with mail-on-demand, and in rare cases normal
printed letters by post.
Email campaigns are done according to etiquette (with "opt out" links etc) and the recipients'
preferences.
Mail-on-Demands are electronic messages automatically converted to real printed envelopes or postcards
reaching the recipients via normal mail, which is more expensive than email of course, but almost as simple
to set up.
The amazing thing about campaigns today is the level of results tracking we can do via
web analytics.