Web-based Business Development
Everything is happening online today, and even traditional companies will gain a lot from not just creating a web-presence, but from utilizing all the amazing channels and opportunities that are available online. Ztrive likes to merge the traditional with the emerging (e.g. outbound marketing vs inbound marketing) for best possible results, ultimately to help our clients grow, without having to burn a whole in the wallet.
Most of our client assignments have at least one portion that is web-based, from building a new web site from scratch to optimizing and promoting an existing one, as well as finding new smart ways to reach prospects and find leads over the web, all measured by analytics (web traffic and click through rates) and by growing numbers of prospects and leads in our clients prospect databases/CRM systems, which we will also help select and implement if they don't have one.
Our three practice areas Strategy, Services and Systems
are also web-based to a large extent.
Web-based Strategy
Within Strategy we take help from many online business intelligence sources to determine the best market entry conditions, where there are most relevant prospects according to industry sectors and company size, among other factors.
And for market focus, branding and positioning we find lots of relevant information by investigating search volumes for different key phrases. In fact, in many markets there is an almost direct proportion between how many search for a specific phrase and how big that market is.
We also help clients complement the mainstream and highly competitive market segments with the more specific, lower volume, and more profitable areas, i.e. the "long tails" in the market, where many niche areas aggregated can add up to great values, especially since competition is generally lower here.
All these measures make the potential market bigger, often surprisingly bigger. For instance, a slight change in terminology (to start using the words that actual potential prospects are familiar with) may increase exposure from hundreds to several thousands related online searches per month! Please contact us for examples in your market, and what it could mean to your business.
Web-based Services
Besides a corporate website, you could also create other related sites/tools relevant to your market, such as surveys, benchmark studies/performance indicators, blogs, personal branding sites, social media initiatives, among others. More online exposure (relevant traffic across all your channels) works just like more prospects and leads give you more deals and sales. Or using the football analogy; the more shots on goal, the higher your chances of scoring.
Ztrive can help optimize and promote these online real estates, through Search Engine Optimization (SEO), affordable online advertising (mostly PPC), internet marketing, social media etc, monitored by web analytics and an SEO performance system. Your competitors are also monitored to make sure you stay ahead, or can catch up in time if they advance. Traditional Public Relations (PR) have also gone online, and more personal. Online PR not only may appear in mainstream or branch specific media, almost as important today are actual (non media) end users and bloggers, who subscribe to feeds in that area. Press releases are therefore often referred to just news releases today, since they reach a broader audience.
Web-based Systems
Essential for all sales and marketing activities is that prospects, leads and opportunities are properly captured. We do that in a Prospect Database/CRM system, for proper follow up and continued prospecting and campaigning.
Analysis of web traffic and search positions is used to see what works best, and keyword-specific search volumes are constantly monitored.
You entire work environment is also a system - how do you handle emails, calls, tasks, ideas, interactions, projects and other commitments on a day to day basis? By implementing a Getting Things Done (GTD) system you can increase creativity and productivity on both personal and organizational levels.
Having proper systems, processes and methodologies in place is how strategy and ideas convert into real measurable progress and business growth.